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My why.

It took a few detours in life before I realized that I couldn't design merely for the sake of making an edgy statement or appealing to the trendsetters of the day.

Doing all the above, left me hollow and unfulfilled. Deep down I knew that there had to be something more to where my heart was being called to go.

It took several years (and tears!) for me to define the purpose that currently shapes the design of every dress I create. Finding my ‘Why’ has infused a new meaning and direction into my designs and mission.

Shifting my objective from making a statement, to making a difference, has allowed me to experience authentic joy and fulfillment.

I encourage anyone who is working towards pursuing their dreams and making a difference, to invest the time to discover and define their ‘Why’—your "Why' is the North Star that will always bring your dream back on course.

Here’s my ‘Why’.

My goal as a designer is to inspire women to become who they were created to be. Every dress I design is infused with this purpose—its mission is to instil confidence, evoke beauty, convey strength, and reconfirm the woman wearing it of her inherent value, dignity, and purpose.

What’s yours?

If you need help getting started check out the inspiring ‘Why’ talk by Simon Sinek—it’s one of the very best:



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